Why GrowthXel?

We started out with a goal of helping companies grow—literally. In the early days, we helped small and mid-sized companies looking to expand into new parts of the world. We’d help them identify markets they could enter at the lowest costs. We helped companies expand into Africa, Latin America, and Europe.

While doing international expansion work, we had several clients ask us to help them domestically. Typically, our roles were at the intersection of strategy, marketing, and finance.

After several years of helping companies expand internationally and helping domestic companies with no interest in international expansion, we outgrew our original name, Cross Atlantic Business Advisors, LLC. So, we rebranded as GrowthXel, a name that reflects what we’re about—helping accelerate growth and optimize results.


We exist to accelerate growth of our clients and communities we serve


GROWTH: We strive to improve results by continually investing in bettering ourselves and our services

RESPECT: We give and expect respect always

ANTI-DRAMA: We choose to relentlessly focus on finding solutions instead of being problem-focused

COMMUNITY: We serve our community with our finances and our time

EXCELLENCE: We strive to deliver excellence through A+ work always

Our Process: How Do We Help?

Each client relationship begins with a conversation to understand if we can help. Basically, no client relationship begins if there’s not a fit.

After both parties have determined there’s a fit, both parties go back and get prepared for a follow-up meeting. Although this is a free session, we view this as a working session and if there was a fit, we expect some valuable consulting to occur. This is Discovery and yes, it is a free session.

Diagnosis is where we take information and ideas from Discovery and validate them using our secret sauce. At the end of Diagnosis, we are able to say, “here is the quantified opportunity.”

We then take the opportunity or opportunities from the Diagnosis and create a detailed Solution for our clients. Solutions can either be implemented by the client or done jointly with us.